two oceans wines

Two Oceans Wines (Distell) briefed agency on a rebranding and brand repositioning campaign aimed at increasing volume in key markets, including Canada, Finland, Kenya and South Africa. Their largest volumes are from export markets, so we also had to consider legislation in Northern European countries where no lifestyle imagery could be used in communication. We therefore developed one concept with different executions for the different markets, focusing on white wine varietals, as these wines contributed the largest volumes.

Together with Two Oceans

The name ‘Two Oceans’ was inspired by the coming together of the Atlantic and Indian Oceans. The warm and temperate Indian Ocean and the cool and stormy Atlantic collide at the southern tip of Africa. The resulting combination of contrasting currents combined with the unique climate off South Africa’s Cape coast creates near-perfect winemaking conditions.

The new Two Oceans brand platform is a symbolic celebration of two awesome entities merging and the sociability that this generates. The new pay-off line is a single word “TOGETHER”, which is exactly how every bottle of Two Oceans should be enjoyed, in the company of good friends.

Brand campaign idea

The brand campaign celebrates the moments, the occasions, the time spent with friends, the celebrations, the sunsets...

Here’s to the tip of Africa where two oceans meet. Here’s to just the right amount of summer heat and fresh ocean air. Here’s to grapes that are gently ripened and sweetened on the vine. Here’s to venturing out and not knowing what’s coming next. Here’s to getting lost on purpose and loving it. Here’s to hunting for the perfect picnic spot and finding it. Here’s to raising a glass and celebrating the good times. Here’s to big smiles and even bigger laughs. Here’s to stolen moments and making memories that will last a lifetime.

Launch campaign

We then developed the launch campaign for each market, once again with a slightly different approach to ensure we landed the right message to the target audience.

Campaign roll out & activation

The brand campaign followed with activations and events to support the brand campaign idea via an integrated campaign using traditional ATL, BTL in both On and Off consumption and via social media.