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PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
Burger King
I handled Burger King and Texas Chicken throughout the GCC whilst at Lowe. Burger King needed to reinforce it's claim of flame grilled. So we developed a campaign that did exactly what it says on the box... "There's only one flame" said all we needed to.
We developed templates for all communication, with ongoing special offers and promotions being rolled out through OOH, Radio, In-store & digital.
New Brand Communication
The new brand communication developed in 2013, followed a combination of the European and american brand templates and guidelines. The simple idea of home-cooked barbecue burgers in the outdoors created the canvass for all offers and promotions.
We also revised all vehicle livery and other collateral.
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