PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
Aldar
Aldar is the largest property group in Abu Dhabi, offering both residential and commercial properties. They wanted to develop a brand campaign that reinforced the lifestyles their property developments offered, whilst showcasing the broad spectrum of properties on offer to both investors and consumers looking to live and work in Abu Dhabi.
Brand Positioning
"I AM ALDAR" captured the spirit of the campaign. Each image, each aspect of life, each buidling, each beach, the schools, the restaurants, the lifestyle... all epitomize what Aldar offers.
Brochures:
Die-cut brochures showed the use of Arabic patterns, thereby still staying true to the culture of the region, whilst offering a host of investment opportunities and options, from restaurateers, to retailers, souks to residential properties in the heart of town.
