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PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
Hang Ten
Hang Ten wanted to reposition itself from the 'surfing' brand that it had been known as, to an urban youth brand. We needed to give it as subtle a redesign as possible, whilst still ensuring it was more relevant to the youth.
Rebranding
We started by redesigning the brand identity and applying the identity to different urban textures. This was then translated into all aspects of the brand development, from labels, to bags in-store, signage and other collateral, including the redesign of their website and interface.
Web Interface Design
The web interface design was kep clean, but used photography that was relevant. It was seperated into girls and guys fashion and accessories and offered links into the brands social networks.
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