Web portal for Unilever

 

Unilever developed a concept called Cleanipedia for its Homecare brands. The website would simply offer advice and be a forum for consumers to find out about and discuss problems associated to cleaning. Whether it be a housewives remedy of using lemons on the floor, or using Domestos to unblock drains, the answers would be on their site.

 

We developed a print campaign and tactical web take-overs on news and other female interest websites.

 

We also developed other tactical ideas for dry cleaners, neck tags for cross promotion in-store and a host of ambient ideas.