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Unilever introduced a new toothpaste to extend their distribution through chemists with a  toothpaste that could maintain and regenerate tooth enamel. We had to educate consumers 25 plus on enamel’s role & erosion to exploit the potential of the proposition and make it truly and widely relevant. Provide shoppers with the expertise/knowledge needed to encourage/change purchase decisions in premium products.

 

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The campaign was extended to dentists and oral hygienists through tactical communication at touch points throughout their visit. Digital media was also used in banners on selected portals and via Google search.

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