PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
Etisalat
When I first started at Lowe MENA, I was jointly responsible for the Etisalat brand, one the largest service providers in the GCC and North Africa. We developed brand campaigns that reinforced their brand positioning "Reach Beyond", whilst ongoing communication was developed for various products and services.
Talk 5, Get 5 Free
A campaign developed for the South East Asian market, promoting the opportunity to talk for five minutes internationally and get five minutes free during off peak times. With the target audience being transient, the offer of free minutes when calling home really offers huge value to these foreign nationals.
More Rewards
We developed a campaign that played on the fact that consumers just need to register to get rewarded, what they do in between doesn't really matter. Whether they used Etisalat's mobile, landline, television or Wi-Fi services, they would be rewarded with points to be redeemed with partners and Etisalat.
Integrated campaign
Whilst print media concepts used a slightly retro feel to them to give the campaign a feeling of 'going back to the good old days', other media and touch points were used with more tactical lines.
