PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
Grand Cinemas
The brief was to develop a brand identity for Grand Cinemas, we developed a concept and an integrated campaign for the launch in the UAE and Kuwait. The cinema group launched the campaign in all key markets throughout the GCC, including Lebanon and Oman. The concept was simple, have you ever had a time when you've turned to someone else and just said "Why not?". It's these times when we just say we feel like going to a movie, or out to a restaurant, or simply to be entertained. Grand Cinemas... Always Entertaining.
Brand identity
We redesigned the brand identity and developed a full brand identity manual incorporating all aspects of the cinema groups business units.
Brand campaign
Through using simple typography and colour, the brand campaign was developed to entertain the reader, to make them think "Why not?".
