tic tac

After the successful pitch on the Ferrero account, we secured Tic Tac for the Middle East and North Africa. The brand was targeted at youth so we needed to capture their attention. Just like the youth, Tic Tac with its vanilla coated outside and mint on the inside, is all about the unexpected. The concept "Stay Curious", was developed with this in mind.

The campaign

A series of Key Visuals were developed for print and digital, whilst banners on youth related sites and Facebook wall posts spiked the target audiences curiousity.

Tic Tac Summer Festival - Ltd Edition Pack 2013

The "Summer Festival" campaign communicated the summer flavours, the mix of four different Tic Tacs translated into the creative idea of "Twist your Tastebuds". Print, Outdoor, In-store and a 5" TVC tag were produced.

Tic Tac Limited Edition Packs 2014

The Tic Tac Summer Festival and World Cup Limited Edition packs were developed around the concept of "Stay Curious". "The curious colours of Summer" simply communicated the mix of flavours in the new limited edition pack, whilst "Stay football curious" was developed for the Limited Edition World Cup pack.

Whilst developing the Limited Edition Pack concepts, we also developed an idea for creating packs that would have local relevance "The Art of curiousity". The idea was to get local Arabic and South East Asian artists to design packs and run them as a series. The client liked the idea so much that they decided to do sachets, to open up opportunities for trial from this market via grocers.

Design your Pack

We localised the Design your Pack activation and campaign through using the designs created for the MENA region. The activation on campus and subsequent entries from consumers who participated was recognised as a Global Best Practice activation.