PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
REE Automotive
REE’s corner technology enables a completely flat and modular chassis that supports mission-specific EVs from class 1 to class 6.
REE’s EV platforms provide maximum room for passengers, cargo and batteries with the smallest footprint. The work that follows shows
a selection of some of the creative developed, from Branding, to New Business Development, Product Marketing, Investor Relations and Internal communicatons.
We did some basic updates to improve the user experience for the website (visit https://ree.auto/), whilst supporting these with a digitally led campaign across the landing page and owned social assets. The campaign key visual was shot in Israel, the UK and The States as we had platforms across different markets at the time, so we developed a simple concept that could be comped to show all six platforms.
REE secured a booth for CES Las Vegas 2022, we started by developing a holistic communications
strategy, from a microsite (pre- and post event), to a digital campaign across owned and paid channels
across the phases of roll-out and amplification, the booth experience, including product demonstrations,
partner events, investor/shareholder events, new business meetings and all other aspects typically
associated to an event of this nature.
A few examples showing how the microsite was adapted for mobile, as it was used predominantly during the event to enable visitors to interact with QR codes on the booth. The social campaign and content was developed to engage online audiences and drive visitors to the microsite, set up meetings and follow all the action from CES. We used owned and paid, across LinkedIn (primary), Instagram, Twitter and Facebook with PR supporting all communications.
REE secured a booth for WTW Indianapolis 2022, we developed an integrated communications plan,
from the exhibition stand and booth experience, to a digital campaign across owned and paid channels
across the phases of roll-out and amplification, including product demonstrations, new business meetings
and all other aspects typically associated to an event of this nature. The focus for this event was the
P7 Platform and P7 REEcorners™.
