About

 

I have well over two decades experience in branding and multi-channel advertising, having started my career as a designer, I worked as a Creative Director for global agencies after selling my interests in a branding and communications agency to a media listing.

 

I have developed both B2B and B2C campaigns for brands throughout Africa, the Middle East, Australia and the European continent, across a multitude of industries, including Telcom, FMCG, Fashion, Financial, Petroleum, Hospitality and QSR Franchises.

 

Creative is developed through research, which combined with the brand positioning and communications strategy culminates in the development of the creative concept and creative executions.

 

 

BRANDING & ADVERTISING AGENCIES:

The Steelroom, Ogilvy One, FCB Impact, 140BBDO, Mullen Lowe MENA.

Grey Worldwide Amsterdam, TBWA, JWT, Leo Burnett, Impact BBDO,

Iris, Brand Union, Trigger Studios, Mediareach London.

 

AWARDS & ACCOLADES

Lux Beauty Gallery: Dubai Lynx Bronze 2014

Rexona DO:MORE: Unilever Global Best Practice 2013

Lux Soft Skin: Unilever Global Best Practice 2013 & Dubai Lynx Shortlist 2014

Glen Tea: Assegaai Award for Marketing Effectiveness

Peter Stuyvesant: BAT Global Best Practice for 'Planet'

SPADA Design Award: The Steelroom Corporate Identity

Beckett's Intl. Design Award - Wayne Keet Photography Corporate Identity