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PAUL KOTZE
PAUL KOTZE BRANDING & COMMUNICATIONS
My portfolio spans over two decades, from the days of lettraset & photocopying machines, to shooting on film and checking Polaroids, to the advent of Apple Macintosh. The tools to explore our creativity may have changed, the digital age has provided phenomenal opportunities, but the creative concept, and the way we connect with people as a brand is still as relevant today as it was decades ago, it's just the mediums and the way brands interact with consumers that has changed.
Advertising
My journey in advertising started in BTL, but as the years progressed, a more integrated approach to advertising incorporated more ATL work. Please have a look through my advertising portfolio by brand, to see integrated brand campaigns that include traditional media such as TVC's, Print, Outdoor and Cinema, to BTL communications in-store, in mall, ambient and tactical, to digital communications online and via social media platforms.
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