kinder

Ferrero briefed us on developing a campaign specifically for Kinder Chocolate. The size of each bar of chocolate and the nutrients within the milky centre make it perfect for kids. The integrated campaign that followed, simply reinforced the fact that unlike everything else in the world, Kinder Chocolates are "Perfectly designed for Kids".

Above the line

A combination of Print and Outdoor media landed the concept, whilst ambient media brought it to life. We developed concepts that would illustrate how most things are designed for adults, but reinforced the fact that Kinder thinks about the little people too.

Activation & In-Store

Whilst Ambient and OOH created the awareness, activations need to engage. With this in mind, a photo booth was set up in malls to encourage kids to have their photo taken and upload it to our Facebook site, as a reward, they got their photographs and a Kinder Chocolate, whilst Moms got 50% off the Ltd Edition Kinder Dispenser in-store, plus they could share their kids photographs with their friends. The photo/kid that got the most likes would then appear on the Kinder Chocolate packaging as a Limited Edition pack.

The Kinder Chocolate Dispensers encouraged kids to do their chores at home. Their reward was a Kider coin that could only be used for a Kinder Chocolate.

Kinder Share

To teach kids the value of giving, we developed a Kinder Share programme, where clothes and toys could be donated by kids to those less fortunate. These were placed in malls, playschools and primary schools. All donations were then given to Dubai Cares, who ensured the donation was given to those in need, together with some Kinder Chocolates.

Kinder Basics

Through doing a tie-up with a leading kids clothing label, we developed a range of kids clothes. The clothing range could then be used in future promotions and as a possible long-term co-evolution of the Kinder brand.

Kindino

Kindino furniture was designed to reinforce that Kinder Chocolates are "Perfectly designed for Kids". The range of modulare kids furniture would then be used as a Limited Edition promotional offer, which was communicated in-store, via activations and ambient media. Each pack contained a unique code that simply needed to be entered via the Facebook App. Playparks were then also developed, as these could be sponsored by Kinder Chocolates.